Moms Going 3.0

Schools need to think about how they communicate to parents and especially moms.

Make way for “Mom 3.0″: Blogging, vlogging, twittering parents tune into tech
Filed as News on January 3, 2009 7:00 am
by Andy Merrett
Two-thirds of moms use five or more forms of technology every day to stay in touch with their families, consume and compose content, and manage their lives.
That’s according to recent research from BSM Media, published in “Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology”.
The report predicts that video blogs (vlogs), podcasts, social networking and microblogging will increase in popularity over the coming year.
Four out of five moms have watched two or more videos in the last week compared to just one-third who have read blogs, while the availability of cheap and compact camcorders allows them to record their own video journals for sharing online.
Two out of three moms said that video is an appealing format because it is more easily adaptable to their lifestyles.
Though podcasts may be losing some appeal in the tech sector, the increasingly ubiquity of MP3 players among parents (over 80% of moms, own one compared to just 20% in 1999) means that they could be a more important form of media.
Adding weight to the argument that Twitter will go mainstream in 2009, the report suggests that moms will increasingly use such services this year, along with instant messaging and mobile phone SMS, to stay in touch with their families.
I’m not sure about the “Mom 3.0” tag, but it’s certainly true that parents are using a lot more technology and online services these days to stay in touch with both family and peers.